For gyms, promoters and local businesses

Put your name in front of New Mexico's fight crowd

Southwest Fight News covers every sanctioned card in the state — results, records, photos, and the people behind them. The audience is small, local, and made almost entirely of people who train, corner, promote or show up on fight night. If those are your customers, there is no cheaper way to reach them.

The floor

Every gym is listed free

All 194 gyms in the directory are listed free and always will be. Nobody pays to be found here, and nobody is left out for not paying. What a gym can pay for is the top of the page — and a spot next to the fighter profiles, event coverage and photo galleries that people come to this site for in the first place.

Rate card · 2026

Book it yourself

Undercard

Free

  • Name, address, phone and map
  • Your Google rating and review count
  • Style tags, so you turn up in the filters
  • Claim the listing and correct it, free

All 194 gyms are already here.

Main Card

$39/month

  • Pinned to the top of the gym directory
  • Gold badge on your listing and on the state map
  • Your own line instead of a Google category
  • Class schedule on your profile page
  • A “Book a free class” button to your own form
  • Slots across the site, weighted to your city

Rotates with other featured gyms in your city.

Sidebar rail

$75/month

  • 300×250 on fighter profiles or on news, your choice
  • One of three in rotation
  • Your artwork, or we cut it from what you have
  • Labelled as advertising, like everything else here

Pick your section. Three-month minimum.

Bigger packages

We'll talk first

Headliner

$99/month

  • Everything in Main Card, first in the queue
  • Exclusive in your city — one gym at a time
  • Slot on event coverage for cards in your city
  • Your fighters' profiles link back to your gym
  • Monthly click and call report

Sold by city — one gym at a time.

Event presenting sponsor

$250/card

  • “Coverage presented by” on the event page
  • Logo on every photo gallery from the card
  • Named in the results write-up
  • Mentioned in the week's newsletter, once there is one

One per card. Invoiced, net 14.

Season partner

$1,200/year

  • Site-wide presence all year
  • Presenting sponsor on four cards of your choice
  • Named on the fighter database
  • First refusal on next season

Quarterly or annual. First refusal on next season.

Prices are net. New Mexico gross receipts tax is added on the invoice and shown as its own line — advertising is a taxable service here, digital advertising included.

The honest part

What you are buying into

194gyms listed across 37 New Mexico cities and towns
59of them in Albuquerque, which is most of the market
51have no website at all — for them this page is the whole internet

Southwest Fight News is new and its traffic is small. Anyone quoting you impressions right now would be making them up. What a spot buys today is position on the only complete list of New Mexico gyms that exists, in front of readers who came here to read about fighting — and a rate locked in before that audience grows. Ask us for the numbers and we will send you the real ones, however small they are that month.

Editorial

What money does not buy

A sponsorship is advertising, and it is labelled as advertising everywhere it appears. It buys placement and nothing else. It does not buy coverage, a mention in a story, a better rating — the gym ratings here are Google's and we do not touch them — or protection from being written about. If you are in the news for something you would rather we skipped, we will still cover it, and your ad will still be running. That is the deal, and it is the only one worth having.

We also do not sell sponsorship of a fighter's profile. Records and results are editorial, and a sponsor badge on one would make every record on this site look bought. Sponsor the database, a card, or a section instead.

Start here

Tell us what you're after

Nothing goes live from this form — it reaches the desk and someone reads it. If you would rather just write, [email protected] is the same inbox.

We use your details to answer you and nothing else. No list, no sharing, no follow-up sequence.