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Eddie Alvarez

Donald Cerrone
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FIREWORKS! Donald Cerrone vs. Eddie Alvarez this weekend is “must-see” on UFC 178 pay-per-view

The UFC “Hype Machine” is a strong force and is responsible for the huge strides the company has made in terms of popularity over the years. Amongst the tasks required, the machine must take fights lacking intrigue or a marketable storyline and create a buzz for fight fans to clamor over in order to sell […]